Product Number: #3065
Description: Hit Sports Pack With Front Zipper
Industry: Broadcast Media / Telecommunication
What it was purchased for: A cellular provider needed giveaways for an event at a major university.
How it was distributed: The sports packs were given to fans as they entered the stadium.
Result or ROI: The bags are now prominent around the campus. They are still seen by students in classes and on the street.
Product Number: #4000
Description: Rubberized Sunglasses
Industry: Broadcast Media / Telecommunication
What it was purchased for: A vampire-based television show hosted blood drives at outdoor events. These were given out to donors upon arrival as a giveaway.
How it was distributed: It was given to anyone who gave blood as both a thank you and a reminder to watch the television series.
Result or ROI: Anyone who spotted someone wearing those glasses was willing to do what they had to do to get a pair and they came over to donate.
Product Number: #4000
Description: 6223 Malibu Sunglasses and 4000 Rubberized Sunglasses
Industry: Broadcast Media / Telecommunication
What it was purchased for: Sunglasses were desired for a giveaway from a country music television channel at a music award ceremony
How it was distributed: Both models of sunglasses were handed out at various events as fan prize giveaways
Result or ROI: The sunglasses were well received. This gave the channel more brand recognition and some satified viewers.
Product Number: #AB25
Description: Radio Station Gives Loyal Listeners Free Mint Box During Monthly Live Broadcast
Industry: Broadcast Media / Telecommunication
What it was purchased for: KYW AM 1060 is a longstanding, popular news station based in Philadelphia. Many Philadelphians rely on the station as their breaking news source for current traffic and weather updates. The station has been a staple in the area since 1965 and has more than 1.5 million listeners weekly. Every Wednesday the station conducts a live, hour-long news broadcast in Liberty Place in the heart of downtown Philadelphia. For the month of November, the news station thought it would be a great idea to give a free item to listeners who would attend the live broadcasts. The station executives got in touch with their local promotional product distributor to put a plan in place for the free giveaway. In turn, the distributor contacted Admints & Zagabor, a leading promotional product supplier.
How it was distributed: When the promotional product team began to discuss the item for KYW, they immediately determined that the item should be compact and inexpensive, due to the large crowds that frequent the live broadcasts. It was decided that the advertising mint box (AB25) would be the perfect give away item. The mint box contains 20-25 peppermints and is completely customizable on all 5 sides of the box. The item is recloseable, so it can be used after the live show and it would be an inexpensive option for the client. The team presented the item with the customized KYW artwork to the station’s executives and they were enamored with it.
Result or ROI: The recipients of the item absolutely loved the mint box and thought that it was extremely considerate of KYW to hand out such a gracious gift. The boxes were distributed throughout the month of November and the listeners just couldn’t get enough of the product. KYW was so happy with the work of the promotional team that they have already begun discussions on a 5,000-piece mint box order with a holiday theme for a December giveaway.