Product Number: #3065
Description: Hit Sports Pack With Front Zipper
Industry: Broadcast Media / Telecommunication
What it was purchased for: A cellular provider needed giveaways for an event at a major university.
How it was distributed: The sports packs were given to fans as they entered the stadium.
Result or ROI: The bags are now prominent around the campus. They are still seen by students in classes and on the street.
Product Number: #3363
Description: Lola Laminated Non-Woven Shopper Tote Bag
Industry: Broadcast Media / Telecommunication
What it was purchased for: A prominent podcast network needed a practical and highly visible item to distribute at a major industry convention and during live show events. They wanted a durable bag to hold press kits, sponsor materials, and merchandise purchases, ensuring attendees would carry their branding prominently throughout the event and afterward.
How it was distributed: The tote bags were handed out at the network’s main booth to all visitors and were used as the standard carrier bag for merchandise purchased at live events. They were also mailed as part of an exclusive "VIP Listener" package to top-tier subscribers.
Result or ROI: The bold, laminated finish and large imprint area of the tote bags made them highly visible "walking billboards" on the convention floor, generating significant brand exposure. Attendees were frequently seen using the bags throughout the multi-day event. The network received substantial positive feedback on the utility of the bag, which translated into trackable web traffic to sponsor landing pages (linked in materials inside the bag) and an uptick in subscription sign-ups during the event period.
Product Number: #4000
Description: Rubberized Sunglasses
Industry: Broadcast Media / Telecommunication
What it was purchased for: A vampire-based television show hosted blood drives at outdoor events. These were given out to donors upon arrival as a giveaway.
How it was distributed: It was given to anyone who gave blood as both a thank you and a reminder to watch the television series.
Result or ROI: Anyone who spotted someone wearing those glasses was willing to do what they had to do to get a pair and they came over to donate.
Product Number: #4000
Description: 6223 Malibu Sunglasses and 4000 Rubberized Sunglasses
Industry: Broadcast Media / Telecommunication
What it was purchased for: Sunglasses were desired for a giveaway from a country music television channel at a music award ceremony
How it was distributed: Both models of sunglasses were handed out at various events as fan prize giveaways
Result or ROI: The sunglasses were well received. This gave the channel more brand recognition and some satified viewers.