Product Number: #137

Description: Phone Stand

Industry: Technology

What it was purchased for: A tech supplier was in need of giveaways for an industry trade show. They needed something inexpensive yet useful to their audience.

How it was distributed: The phone holders were handed out at the booth, and folks from around the exhibit hall came around just to find out what these things were.

Result or ROI: They were very impressed! Best of all they drew in the right people to the booth and gave a chance to give them the “pitch”. Great idea!

Product Number: #6223

Description: Malibu Sunglasses

Industry: Technology

What it was purchased for: A major internet search engine was looking for giveaways for various outdoor events.

How it was distributed: The company has several student ambassadors that take the sunglasses onto campuses for recruiting, and they also give them away at events such as career fairs, company picnics and trade shows

Result or ROI: It has had good results in two ways. One they have been a huge hit amongst the targeted demographic. They get a lot of attention and are in constant need of more. They spent well over $100,000 on them in 2011. The other result was beneficial for the client. They were such a success that some of the employees started buying them on the side for their own personal uses: weddings, birthday parties, kids swim teams, gold events, etc. This turned into even more business for them.

Product Number: #6223

Description: Custom 6223

Industry: Technology

What it was purchased for: A major software publisher was coming out with a major new version of their best-selling product.

How it was distributed: During the release event for their software, attendees received goody bags, including full-color custom 6223 sunglasses branded with their favorite software logo.

Result or ROI: Fans of the brand loved them and wore them outside of the convention as well as at the live music event hosted by the release part

Product Number: #847

Description: Dart Pen

Industry: Technology

What it was purchased for: A data storage company wanted an item they could put on their company store website that branches or divisions could purchase and on which they could add their branch logo. They chose the 847 dart pen, and each was sold printed with the main logo and the branch logo that was ordering them.

How it was distributed: Sold directly from the website to several branch locations.

Result or ROI: The distributors that created the program now have all these branches and affiliates buying the pens, and through that they have created relationships that have led to other items not on the site being sold for individual projects.