Product Number: #2144

Description: Set of 4 Measuring Cups

Industry: Hospitality / Tourism

What it was purchased for: A Casino in the Milwaukee area wanted to spice up a "normal giveaway" into some kind of theme. They had come to the realization that they were spending hundreds of thousands on giveaways with no theme and were wondering if they had any impact at all on driving people to the casino. They chose a theme of "Now your Cooking with" x "Casino" and decided to give away an item that would go along with the theme and most importantly have lasting power among the demographic of the casino—predominantly seniors. So they opted for the 2144 Set of 4 because everyone needs this type of product in their cabinets for cooking.

How it was distributed: The main entrance of the casino was decked out in a kitchen atmosphere complete with cabinets, a fake stove and a refrigerator. They had casino workers using the measuring cups to make a cake, and they repeated this scene every 20 minutes for two hours, each time giving the recipients the measuring cups along with a piece of cake.

Result or ROI: People that usually go into a casino are usually not smiling (it’s been proven in their market analysis) so this little skit and giveaway gave their customers a chuckle and left them with something very useful.

Product Number: #4204

Description: Running Belt Fanny Pack

Industry: Hospitality / Tourism

What it was purchased for: A popular ski resort was looking for an item that could be both sold in their gift shop and used as thank you gifts with the purchase of season passes. Their distributor rep suggested the 4204 Lycra Running Belt as an item that would be practical for skiers to carry their phones, cash, keys, lip balm, etc. in while being lightweight enough not to be cumbersome.

How it was distributed: The resort purchased these with their logo on them and handed them out to everyone who purchased passes this season. They ordered extras in multiple colors to sell in their on-site gift shop as well.

Result or ROI: Passholders were delighted with the usefulness of the gift, and the gift shop has since reordered to refill their stock. The resort reports seeing these regularly used by their guests, and have even had new passholders specifically ask for them. This showed the resort that this gift did create buzz for their program and they plan to run it again next season.

Product Number: #7026

Description: Fold Up Blanket

Industry: Hospitality / Tourism

What it was purchased for: The blanket with embroidered with the ski resort’s logo and sold to visitors at the resort.

How it was distributed: It was sold in the gift shop at the resort.

Result or ROI: The resort was able to make back the money they spent and turn a profit by selling the blankets as a souvenir.

Product Number: #750

Description: 16" Beach Ball

Industry: Hospitality / Tourism

What it was purchased for: The customer was looking for a low-cost, family-friendly summer giveaway item to promote their city's summer tourism program in the local hotels. They decided to use the #750 - 16" Beach Ball because it was a fun item that hotel guests would be happy to receive and take with them.

How it was distributed: The beach balls were distributed to all the hotels participating in the tourism program. The campaign colors were used to distinguish historic district hotels from regular hotels by using two different colored beach balls.

Result or ROI: The giveaway was a hit. Guests happily used the balls in the pool area at the hotels and tourists were seen using them across town at the local parks and other public locations. The hotels also found that the guests that were traveling with children were especially happy to receive this item as they proved as great souvenirs upon their departure. Hotel guests took the beach balls with them back to their local communities increasing the promotional reach further.

Product Number: #AB25

Description: Advertising Mint Box Helps Ailing Casino Get on a Hot Streak

Industry: Hospitality / Tourism

What it was purchased for: Fitzgerald's Hotel and Casino has been a Las Vegas staple for years. In recent times, Fitzgerald's has watched other immense, more elaborate casinos establish themselves as their main competitors on the Las Vegas strip. With the proliferation of hotels in the area, the Fitz hotel and casino wanted to utilize a promotion that made them stand out, while at the same time driving more business toward themselves and away from their rival establishments. The hotel's goal for this promotion was to offer an item that contained an incentive for the customer to stay in the casino. Their initial thought was to offer a standard coupon, but in speaking with the casino's preferred promotional product distributor, it was decided to use a coupon with a unique promotional product. The distributor contacted promo product supplier Admints & Zagabor and the team started brainstorming immediately.

How it was distributed: Recently, Admints had worked with a number of different casinos, but they wanted to do something special for Fitzgerald's. Along with the distributor they decided upon the advertising mint box to help the casino. The product contains 20-25 peppermints and is fully customizable on all of its 5 sides. The artwork on the box would have the exterior of the hotel on the front of the box, while the back of the box would be the coupon. The team decided that they would print multiple versions of the box to reflect the varying amounts won by casino customers. The amount would be revealed by a scratch off placed on the backside of the box.

Result or ROI: They presented the project to Fitzgerald's and they loved the promotion. They distributed the mint box in a number of locations throughout the area. The boxes were put in displays for customers to freely take and also waitresses on the casino floor would give customers mint boxes after they purchased a drink. Once the patron would pick up a mint box they immediately began scratching off the coupon side of the box. More than 50% of the boxes that were distributed during the month-long promotion were redeemed immediately. Once word hit the street about the unique promotion at The Fitz, their business increased. After the promotion, the casino floor had increased business by nearly 31% over the previous month. The casino is now doing better business than ever and they use their promotional product team nearly every other month for new items to promote the establishment.

Product Number: #AB25

Description: Customized Mint Box Reenergizes Business at Popular Times Square Hotel

Industry: Hospitality / Tourism

What it was purchased for: In the heart of Times Square is the Westin New York; one of the crown jewels in the hotel franchise's collection. The prestigious hotel has won numerous awards and is consistently on the cutting edge of trends in the hotel industry. Business at this location has always been steady, but the Westin New York wanted to benefit from using a promotional product. With this product the hotel wanted to thank customers for choosing Westin and also offer a coupon. In the end, the Westin's national product distributor contacted supplier, Admints & Zagabor.

How it was distributed: Admints has worked with a number of hotels across the country and completely understood the needs of the Westin New York. After working extensively through different product options with the distributor, it was decided to use the advertising mint box (AB25). The box contains 20-25 peppermints and is fully customizable on all 5 sides of the product. The box is printed using a 4-color process and is reclosable after being opened. The front of the box would have a full color photo of the exterior of the Westin New York, while the opposite side would have a coupon for Bar 10, which is the hotel's signature spot for drinks and light fare. The boxes were to be distributed at the counter when guests would check-in.

Result or ROI: The results far exceeded anything that the Westin could have wished. With their 800 plus guest rooms, this was a large order and a potential disaster if not done correctly, but the marketing team of the Westin and the promotional team picked a promo product that struck a nerve with the hotel's visitors. More than 25% of the September guests redeemed the coupon for a "buy one, get one appetizer free" discount at Bar 10. The promotion was a success because it accomplished everything that the Westin New York had hoped it would. This was just the beginning of the relationship between the hotel giant and the promotional team.

Product Number: #HB30

Description: Customized Candy Item Reenergizes Business at Popular Times Square Hotel

Industry: Hospitality / Tourism

What it was purchased for: In the heart of Times Square is the Westin New York; one of the crown jewels in the hotel franchise's collection. The prestigious hotel has won numerous awards and is consistently on the cutting edge of trends in the hotel industry. Business at this location has always been steady, but the Westin New York wanted to benefit from using a promotional product. In the past, they didn't quite understand the benefits of a promotional product, but the marketing team decided that now was the time to dip into the promo marketplace. With this product the hotel wanted to accomplish three distinct requirements; first, they wanted to thank customers for choosing Westin, they wanted to introduce a new service being offered, and then finally to offer a coupon. In the end, the Westin's national product distributor contacted supplier Admints & Zagabor.

How it was distributed: Admints has worked with a number of hotels across the country and completely understood the needs of the Westin New York. After working extensively through different product options with the distributor, it was decided to use one of Admints unique candy options. Ultimately, the product selected was the 1 oz. candy bag with a custom header card. The front of the header card would have a full color photo of the exterior of the Westin New York, while the opposite side would list all of the unique, guest services offered by the Westin, along with a coupon for Bar 10, which is the hotel's signature spot for drinks and light fare. Inside the candy bag would be Swedish Fish. After Westin received the shipment of product bags, they decided internally to place the bags on the pillows of new guests for weekends in September, traditionally one of the slower months for the hotel. Result The results far exceeded anything that the Westin could have wished. With their 800 plus guest rooms, this was a large order and a potential disaster if not done correctly, but the promo product team selected an item that struck a nerve with the hotel's visitors. The clients clearly enjoyed the treat and made it known to the hotel staff at checkout. During the month of the promotion, some of the hotel's often overlooked, but distinctive guest service options, such as the Broadway ticket desk and the travel concierge, were utilized more frequently. Lastly, more than 30% of the September guests redeemed the coupon for a "buy one, get one appetizer free" discount at Bar 10. The promotion was a success in that it accomplished everything that the Westin New York had hoped it would. This was just the beginning of the relationship between the hotel giant and the promo team.

Result or ROI: The results far exceeded anything that the Westin could have wished. With their 800 plus guest rooms, this was a large order and a potential disaster if not done correctly, but the promo product team selected an item that struck a nerve with the hotel's visitors. The clients clearly enjoyed the treat and made it known to the hotel staff at checkout. During the month of the promotion, some of the hotel's often overlooked, but distinctive guest service options, such as the Broadway ticket desk and the travel concierge, were utilized more frequently. Lastly, more than 30% of the September guests redeemed the coupon for a "buy one, get one appetizer free" discount at Bar 10. The promotion was a success in that it accomplished everything that the Westin New York had hoped it would. This was just the beginning of the relationship between the hotel giant and the promo team.