Product Number: #31
Description: Kan-Tastic
Industry: Food & Beverage
What it was purchased for: Fast-food chain giveaway for college football night.
How it was distributed: The vendor handed the Kan-Tastic out at the gate during a college football game. The items were printed with the team logo and schedule on one side and the fast-food logo on the other.
Result or ROI: Many fans were using the item during the event, boosting brand visibility throughout the game.
Product Number: #6223
Description: CUSTOM Malibu Sunglasses
Industry: Food & Beverage
What it was purchased for: The End User wanted to give something away at this year’s Spring Break in Jamaica for an MTV event that would capture the attention of not only the Spring Breakers but get air time on MTV as well. One of the hottest items in our line right now is the 6223 Malibu Sunglasses. Not only are they stylish, but they are UV protected and are a necessary item to use at the beach.
How it was distributed: As Spring Breakers made their way on to one of MTV’s beach stages, they were asked to try a very small glass of this mixed drink. Once they tried the drink they were given the sunglasses.
Result or ROI: The sunglasses were a huge hit with the recipients, creating awareness for the liquor brand. They were in such high demand that they ran out of 3,000 units in less then 30 minutes and were spotted around town the entire week. Everyone in the MTV crowd was wearing the glasses, hence giving the liquor brand publicity all over the world.
Product Number: #6223
Description: Custom Imprint - Malibu Sunglasses
Industry: Food & Beverage
What it was purchased for: A major tea company was trying to create mass buzz over their 3 new tea flavors being introduced at a large outdoor tradeshow event. They wanted something with impact that people would not only wear while on site, but also take with them and wear to promote their brand after that day. Additionally they wanted a special design that would get people talking.
How it was distributed: The sunglasses were at the end users booth at the event. Anyone who came over to taste the 3 new teas and fill out a quick survey would get a pair of these sunglasses for free.
Result or ROI: The end user was out of sunglasses before the 2nd day of the event. They had tremendous feedback on their new tea flavors and an incredible buzz because everyone that left their booth was wearing these sunglasses. They have another event planned for late fall and are placing a repeat order with a new design. Their goal is to make these a limited edition set of styles that people will look forward to collecting.
Product Number: #6223
Description: #6223 Sunglasses and #315 Sunglass Case
Industry: Food & Beverage
What it was purchased for: Summer is a big opportunity for coffee chains to sell frozen drinks. Part of an employee reward during a promotion for a few new frozen drinks needed to include a giveaway.
How it was distributed: A prize pack of fun summer goods was given to every employee at every store that reached their sales goal during the promotion.
Result or ROI: The program increased employee participation in selling new drinks resulting in high sales for the targeted items. The order kept increasing as more and more stores reached their goal.
Product Number: #AB25
Description: Jim Beam Uses Advertising Mint Box Promotes Safe Driving for the Holidays
Industry: Food & Beverage
What it was purchased for: The Jim Beam Company has been distilling their unique brand of Kentucky Bourbon Rye Whiskey since the 18th century. Throughout that time the company has utilized every type of advertising product to help promote the brand, or so they thought. The advertising executives of the Beam Company contacted their promotional product distributor and gave them an objective; to find a unique and effective promotional item for a Christmas give away. The distributor then teamed with Admints & Zagabor, a promotional product supplier, to find an item to fit the needs of the client.
How it was distributed: After some debate and discussion, the promo product team had determined that the advertising mint box would ultimately be the best product. The mint box contains 20-25 peppermints and has 5 sides that are fully customizable using 4-color process printing. When the team approached the client with the item they were initially very pleased and wanted to use one side to have happy holiday wishes and to use the other side of the box to promote designating driving during the season. Jim Beam Company ordered mint boxes and distributed them to nearly 300 liquor stores throughout the Northeast and the Midwest.
Result or ROI: The boxes were an unbelievable hit. They were given to customers that purchased a Jim Beam product anytime during the month of December. The advertising mint box not only promoted the product, but more importantly warned customers of the inherent dangers of drunk driving. The Beam Company was so pleased with the team and the product that they plan on designing another mint box for an upcoming sponsored concert series.
Product Number: #AB25
Description: Advertising Mint Box Has Customers all Abuzz at Dunkin' Donuts
Industry: Food & Beverage
What it was purchased for: Dunkin' Donuts often utilizes promotional products to advertise new items or services. Recently, marketing executives at the company wanted a different type of item, one unique to their customers. The company contacted their promotional product distributor and alerted them to the project. What Dunkin' wanted was to reward loyal customers with a promotional item that would include an incentive for them to continue coming to the store. The promotion was to start on a small-scale and if deemed successful would branch out to more locations. The distributor then teamed with promo product supplier, Admints and Zagabor, to find a resolution.
How it was distributed: Admints and the distributor mulled over numerous items in their product line and found what they were searching for. The advertising mint box is an incredibly unique item that is only available through Admints. It is a recyclable box that contains 20-25 mints. The greatest feature of the box the sheer amount of advertising space available; it is completely customizable on all 5 sides of the item and is printed with 4- color process printing. The promotional team designed a box and submitted it to the executives of Dunkin' Donuts. The client loved the mint box and implemented the promotion immediately in over 100 handpicked locations throughout the Southeast.
Result or ROI: The mint box promotion far surpassed the expectations of Dunkin' Donuts. The box was distributed to the first 50 customers who purchased a combo meal. The customers who received the box could bring it back during that week and receive ½ off their next combo meal purchase. The promotion was such a success that in the locations where the promotion was held, the weekly amount of combo meals purchased increased 25% from the week prior. The company was extremely happy with the results and plan on expanding the promotion to nearly 200 locations in the near future.
Product Number: #AB25
Description: Restaurant Franchise Uses Recyclable Mint Box to Step Up Their Effort to "Go Green"
Industry: Food & Beverage
What it was purchased for: Everyone knows Applebee's Bar & Grill. Since their humble start decades ago in Atlanta, they have grown into a hugely successful restaurant franchise with over 1600 locations in 49 states. Applebees bill themselves as the "neighborhood bar and grill", but recently in certain areas, the restaurant has struggled to live up to their tagline. Other established franchises have taken business away from Applebees, claiming to be more community friendly. Applebees wanted to use a promotional product for these struggling locations to show their customers that they indeed care and are still proud to be a part of the community. Applebees contacted a promotional products distributor and the process to find the right promotional product began.
How it was distributed: In the past, the distributor had worked with supplier Admints & Zagabor and felt that they would once again do a fantastic job. The promotional product team then picked the brains of Applebee's marketing group and they decided to tie the promotion in with the company's latest national advertising campaign; "Go Green." which is a promotion that is showcasing new salad dishes at Applebees. The team of decided upon the advertising mint box. The box is recyclable and printed with soy-based ink. It contains 20-25 peppermints and is fully customizable allowing for advertising on all 5 sides of the box. Applebees then decided that they would use the box in their most troubled locations. The hostess would give the item to patrons as they left the restaurant; the gift being a clear indication that Applebees did indeed care about their customers and an incentive for those customers to come back to that neighborhood location.
Result or ROI: The promotion was an incredible success. The locations in question unequivocally had an upturn in business and in most instances, the promotion helped to reassert the restaurant as the go-to neighborhood hotspot. The mint box promotion was scheduled for six months, but due to its continued success it was extended for a full year, spreading to other distressed locations due to it's success. The partnership between the parties continues and Applebees is currently working with the promo team on a new promotional product.
Product Number: #AB25
Description: City Restaurant uses Advertising Mint Box to Increase Traffic For Happy Hour and Dinner Specials on Three Week Days
Industry: Food & Beverage
What it was purchased for: The restaurant has determined that they are extremely profitable when their happy hour specials from 5-8PM are crowded. They determined that although they give drink discounts or free drinks for the first drink they are still profitable even with the discounts since people drink an average of 2.6 drinks. In addition, they see an increase in dinner traffic of 18-30% on the days when they have a busy happy hour. This means many people come for drinks and stay for dinner. The challenge to the restaurant is to use a promotional product combined with their ad campaign to increase the traffic of their happy hour. They determined that their target market the professional worker that works in the building above and the surrounding seven block radius to their restaurant. The marketing director wanted a promotional product that would represent the restaurant/bar industry but did not want to give out matches.
How it was distributed: The promotional products distributor called Admints & Zagabor and together they chose the Advertising Mint Box. This product is a re-closable box with 20-25 Peppermints and printed in 4-color printing around the entire box. Because of the printing flexibility they designed multiple coupons on the back of the mint box to appeal to different markets. The three coupons designed were: 1) a free appetizer 2) one free margarita 3) $2 off premium vodka and imported beer. The restaurant manager was able to get some promotional dollars from the liqueur companies they were promoting and ordered 25,000 Advertising Mint Boxes with each design for a total of 75,000 Advertising Mint Boxes. They distributed them in plastic display canisters with a team of college students going around to all the local companies to distribute them. Then the little travelling billboards went to work! Result WOW! The amount of coupons redeemed from the Advertising Mint Box was 5x the amount from the print advertising coupons. They are designing new specials and plan on running this promotion once every three months with new artwork. Additionally, they were such a hit that the restaurant ordered another 25,000 with a new design to give out to their customers with the dinner check as a thank you and drive traffic to their new location.
Result or ROI: WOW! The amount of coupons redeemed from the Advertising Mint Box was 5x the amount from the print advertising coupons. They are designing new specials and plan on running this promotion once every three months with new artwork. Additionally, they were such a hit that the restaurant ordered another 25,000 with a new design to give out to their customers with the dinner check as a thank you and drive traffic to their new location.
Product Number: #HB30
Description: Local BBQ Restaurant Smokes Out Business with Coupons on Candy Bag
Industry: Food & Beverage
What it was purchased for: Acme BBQ restaurant and catering needed a boost. They had just opened their doors and were receiving a modest amount of walk-in customers, but the owners understood that they had to ramp up their catering business to survive in this current economic climate. Not to mention increasing restaurant volume to reach near capacity. The owners of the Williamsport, PA establishment decided that they wanted to use a redeemable coupon for the summer months, when BBQ is in full swing, to help business. Acme felt that handing out just a standard coupon wasn't satisfactory; they hoped to put it with a snack to help advertise the restaurant. After some research and advice, Acme thought that their best option would be to use a promotional product to jolt business.
How it was distributed: Admints & Zagabor, one of the leading suppliers in the promotional product industry, was eventually offered the Acme job. After understanding the concerns of the restaurant's owners, Admints had drafted a list of possible products and presented them to Acme's distributor. In the end, it was decided to use the HB30, which is a 2 oz. candy bag with header card. The header card would contain the restaurant's information and address along with two coupons, one on the front of the card and another on the back. One coupon would be for the restaurant ("20% off any order over 15 dollars"), while the other would be for the catering service ("Summer Rib Special – Buy One Rack, Get the Next Half Off"). For the candy, Admints thought that the red, white, and blue tart stars were absolutely perfect for the summer months, including the 4th of July. The candy bags were distributed at the restaurant (to guests after they paid their check) and at several different local summer festivals and parades (where Acme gave away complimentary food samples and bags to passersby.)
Result or ROI: The promotion worked wonders for Acme's business. During the summer months, customers brought the coupons into the restaurant regularly. One of the owners of Acme remarked that during the early summer, almost every other customer at the restaurant redeemed the coupon, but during the latter half of the season most of the new customers came in by word of mouth. Also, the coupon produced a significant increase for the catering side of Acme. This is exactly what Acme wanted to accomplish; to use a promotional gift to boost the business. The idea was to hook the customers with a great deal and get them in the restaurant; once they are there they realize how fantastic the food is and then hopefully they will be continue to be customers of Acme. The owners of Acme said that they hope to work again with the promo product team in the near future.
Product Number: #HSPEN10
Description: Restaurant Franchise Eats Up Competition Thanks to Promotional Hand Sanitizer Product
Industry: Food & Beverage
What it was purchased for: Everyone knows Applebee's Bar & Grill. Since their humble start decades ago in Atlanta, they have grown into a hugely successful restaurant franchise with over 1600 locations in 49 states; it's obviously hard not to notice them. Since their inception, Applebees have billed themselves as the "neighborhood bar and grill", but recently in certain areas, the restaurant has struggled to live up to their tagline. Other established franchises have taken business away from Applebees, claiming to be more community friendly. Applebees wanted to use a promotional product for these struggling locations to show their customers that they indeed care and are still proud to be a part of the community. Applebees contacted a promotional products distributor and the process to find the right promotional product began.
How it was distributed: In the past, the distributor had worked with supplier Admints & Zagabor and felt that they would once again do a fantastic job. Admints and the distributor picked the brains of Applebee's marketing group and decided to tie the promotion in with the company's latest national advertising campaign; the company is about to launch a promotion for their new buffalo wing recipe. The team of Admints and the distributor thought that the product should tie into this new advertisement, so in the end they decided on the Alcohol Free Hand Sanitizer Spray Pen. The spray pen is 10 ml., contains moisturizing aloe and it kills 99.9% of household germs. Not to mention it is an American-made product. We all know that wings are messy, so the use of the hand sanitizer spray after eating is logical. After settling on the item, Applebees then decided that they would use the spray in their most troubled locations; those locations whose productivity had dropped dramatically in recent times. The hostess would give the item to patrons as they left the restaurant; the gift being a clear indication that Applebees did indeed care about their customers and an incentive for those customers to come back to that neighborhood location.
Result or ROI: The promotion was an incredible success. The locations in question unequivocally had an upturn in business and in most instances, the promotion helped to reassert the restaurant as the go-to neighborhood hotspot. The spray pen advertisement was only supposed to run for six months, but due to its continued success it was extended for a full year, spreading to other distressed locations. The partnership between the parties was such a success that Applebees is currently working with the distributor and Admints again for a new project with their product AB25, the eco-friendly mint box.