Product Number: #1200
Description: Big Paw Bear
Industry: Health Care / Pharmaceutical
What it was purchased for: A senior living community was looking for holiday gifts for their residents.
How it was distributed: When we broke out one of the bear samples, the buyer lit up with a huge smile. She was "in love."
Result or ROI: The senior center bought enough bears for all of their residents and any incoming residents. They plan to repeat their purchase when supply runs low.
Product Number: #1200
Description: Plush Big Paw Bear with Shirt
Industry: Insurance
What it was purchased for: Insurance is a product/Service that most end users or targets do not like to talk about. It is a necessary evil for most people. To most people this means that they need to spend money for insurance on what they may never get a return on their investment. In general, Plush is an instant gratification category. Give someone a teddy bear and you will see that it puts a smile on anyone’s face immediately. OR, long enough to break the ice to chat about the service, in this case insurance, that a company is trying to sell to customers.
How it was distributed: The referral process is huge in the insurance agency. So this top 5 Insurance Company gives away a set of teddy bears on the day of signing the documents for whatever insurance plan that a family signs up for. Walk into any branch location, sign up for the New Homeowner’s policy and receive a free teddy bear, hence softening the perception of insurance and most importantly putting a smile on the face of the new policy holder.
Result or ROI: The Franchisee offices continue to reorder the teddy bear because insurance is a very tough sell in today’s world, and new customers are walking out with a smile on their face. The gifts have enabled the agents to build a rapport and work on future referrals. Now they are not just the insurance agent, but leave customers with a positive image and a feeling of friendship.
Product Number: #1200
Description: Plush Big Paw Bear With Shirt
Industry: Financial Services / Banking
What it was purchased for: A bank chain needed a product for tellers to hand out to new account members.
How it was distributed: These teddy-bears were given to new accounts specifically targeting college loans.
Result or ROI: This is still an active program. It’s a small bank with several branches. It’s been a great ice breaker to get people to sign up. These banks are typically in grocery stores and people stop for a bear promotion.