Product Number: #3363

Description: Lola Laminated Non-Woven Shopper Tote Bag

Industry: Broadcast Media / Telecommunication

What it was purchased for: A prominent podcast network needed a practical and highly visible item to distribute at a major industry convention and during live show events. They wanted a durable bag to hold press kits, sponsor materials, and merchandise purchases, ensuring attendees would carry their branding prominently throughout the event and afterward.

How it was distributed: The tote bags were handed out at the network’s main booth to all visitors and were used as the standard carrier bag for merchandise purchased at live events. They were also mailed as part of an exclusive "VIP Listener" package to top-tier subscribers.

Result or ROI: The bold, laminated finish and large imprint area of the tote bags made them highly visible "walking billboards" on the convention floor, generating significant brand exposure. Attendees were frequently seen using the bags throughout the multi-day event. The network received substantial positive feedback on the utility of the bag, which translated into trackable web traffic to sponsor landing pages (linked in materials inside the bag) and an uptick in subscription sign-ups during the event period.