Product Number: #50241

Description: 35 Oz. BrüMate Müv

Industry: Health Care / Pharmaceutical

What it was purchased for: The project was initiated to provide an employee appreciation gift for 130,000+ employees at a large health care organization. The client sought a branded, high-quality item that could represent their appreciation, and the solution involved a drinkware product that would be distributed to all employees. The goal was to offer a gift that was both functional and reflective of the brand's commitment to its workforce

How it was distributed: The distribution involved extensive coordination between multiple teams, including Hit, product suppliers, logistics teams, and fulfillment partners. The chosen product, the 35 Oz. BrüMate Müv, was a brand-new item from BrüMate. The project required shipping the gifts directly to employees, accompanied by personalized notecards, within a tight timeline. Detailed planning covered every step from production to delivery, ensuring that each item reached the recipients by the deadline.

Result or ROI: The project was a success, with 130,000 mugs distributed by the end of September 2024. The decision to overnight samples to the client led to approval from the Board of Directors and CEO, securing the order. The quality of the product and packaging impressed the client, leading to the choice of the Müv35, despite initial inclinations toward a more recognized brand. The smooth execution and strong collaboration between all teams involved demonstrated the value of efficient communication, resulting in a happy customer experience. Product samples played a pivotal role in winning the contract, proving that seeing and experiencing a product firsthand can significantly impact decision-making.