Product Number: #AB25

Description: Advertising Mint Box Helps Politician Gain Supporters at Regional Rallies

Industry: Trade Show / Convention / Events

What it was purchased for: Whit Torbert is a local politician from Alabama who needed a boost when it came to his political campaign. Torbert is running for circuit court judge in Etowah County, Alabama. The marketing department of Torbert's campaign contacted a local promotional product distributor, so they could give away an item at some of the candidate's upcoming rallies. That distributor then contacted Admints & Zagabor, a leading promotional product supplier located in Bellmawr, New Jersey. Together the team brainstormed for the perfect product for Torbert's campaign.

How it was distributed: The team went through the numerous products supplied by Admints and surmised that the item should be both beneficial and useful for the patrons at the rally. The team agreed that the advertising mint box (AB25) would be a great item to give away at the rallies. The box comes filled with 20-25 peppermints and is eco-friendly; the box is recyclable, biodegradable, and is printed with soy-based inks. One of Torbert's chief platforms in the race is the need to keep the area clean and unpolluted, so the green mint box would go a long way to reiterating his stance on the issue. The box is completely customizable on all 5 sides and is printed using a 4-color process.

Result or ROI: Torbert's support staff handed the boxes out to patrons who had attended any of the local Whit Torbert rallies in the weeks before voting. The patrons thought the boxes were unique and the mints tasty, while Torbert's support staff thought the item positively reflected Whit's stance to keep the area green. After these rallies, Whit Torbert surged in the polls and while this all can't be due to the mint box, the product definitely helped the candidate gain some new supporters.

Product Number: #AB25

Description: Real Estate Agency Uses Advertising Mint Box to Sway Prospective Buyers

Industry: Real Estate

What it was purchased for: Coldwell Banker is a long-standing, recognized real estate agency that serves the greater Edmonton region. The company is known for their integrity and the results they have produced for thousands of customers throughout their years of service. Recently, Coldwell has seen some less established real estate agencies come into their territory and take business away. So, the owner of Coldwell knew that they needed to do something to win back that business and it was ultimately decided to use a promotional product to gain new customers. Thus, a promotional product distributor was selected and their first order of business was to team up with a promo product supplier. They decided to team up with Admints & Zagabor, an award-winning supplier.

How it was distributed: The first thing that the team accomplished was to understand more about the situation that Coldwell had found themselves in and what they hoped the promotion would achieve. This gave the group a better idea of the product to select and how it could be distributed. After this discussion, it was decided that the advertising mint box (AB25) would be the best item for the client. The mint box is an eco-friendly, reclosebale box that contains 20-25 peppermints. One of the great things about the item is the printing space available; it allows for fully customizable artwork to be printed on all 5 sides of the box. Polaris loved the idea and would distribute the product at open houses in the Edmonton area.

Result or ROI: The prospective clients loved the item and at every open house all the mint boxes would be gone. When questioned by Coldwells' agents at the open houses, the prospective clients remarked that the mint boxes were much more effective and memorable than a business card or a toy giveaway item. In turn, the agency started to reclaim the real estate business in the areas where they had recently struggled to gain a foothold in the market. Coldwell was extremely happy with the entire process and they plan to use the same promotional product team for an upcoming holiday giveaway item.

Product Number: #AB25

Description: Charitable Organization Selects a Promotional Product to Thank Hardworking Fundraisers

Industry: Non-Profit

What it was purchased for: The Ronald McDonald House is an organization that provides assistance for seriously ill or injured children who must travel far distances for specialized care. (There are many different revenue streams for the Ronald McDonald House, one of the most important being the nonprofit organizations that take many hours out of their busy days to help the charity in any way they can.) The Ronald McDonald House wanted to do something special for some select non-profits that have contributed significantly to the betterment of the program, especially in their fundraising endeavors. After speaking with their promo product distributor and deciding that they wanted to utilize a promotional product for the gift, Admints & Zagabor was contacted.

How it was distributed: Admints & Zagabor is an award-winning promotional product supplier based in New Jersey. Together the team (distributor and supplier) went through Admints' entire product line and discerned several items that they believed would work. The team presented these products to the executives of the Ronald McDonald House and both concluded that one product in particular struck a nerve. The advertising mint box (AB25) was chosen as the product to send to the nonprofits. The product is a reclosable box with 20-25 peppermints and is printed in a 4-color process around the entire box.

Result or ROI: The mint box thank you was greatly appreciated by all recipients. After receiving the gift, several of the companies responded with kind thank you notes in regard to the item. The Ronald McDonald House reported a spike in volunteer numbers after the promotion and noted that the number of employees in the nonprofit companies that received the gift went up dramatically. Now, not all of this can be attributed to the promotional gift, but the word of mouth definitely helped. The Ronald McDonald House was incredibly happy with the promotion and the product selected. They praised the team for their hard work and dedication in finding the right product at the right price. They were so pleased with the product that they considering using the same promotion to different nonprofit organizations.

Product Number: #AB25

Description: Golf Tournament Utilizes "Green" Promotional Product

Industry: Sports / Fitness

What it was purchased for: The Deutsche Bank Championship is one of the most prestigious golf events on the PGA tour. Held in Norton, Massachusetts every September, the tournament draws some of the world's biggest golf stars, along with massive crowds. This year the tournament is going "green", so the tournament executives wanted a great "green" promotional product to be handed out to patrons during the event, so they contacted a promotional product distributor to get the ball rolling. The distributor then called promo product supplier Admints & Zagabor to inquire about their food gifts.

How it was distributed: After the promo team analyzed what Deutsche Bank wanted with the product, they were immediately drawn to one of Admints' signature items. The recyclable mint box (AB25) was the ideal product for the Deutsche Bank tournament. Not only is it recyclable, but also it contains 20-25 peppermints and is also biodegradable, printed with soy-based ink and printed on SFI (Sustainable Forestry Initiative) approved paper. Thus, the mint box is the perfect green promotional product on the market. The box is also exclusive to Admints. The promo team presented the product to the tournament executives and they absolutely fell in love with the box. They told the team to produce 10,000 boxes to be handed out to patrons during the four-day long tournament.

Result or ROI: The promotion was an absolute success. As the patrons made it into the grounds for the tournament, they were handed a mint box that had Deutsche Bank Championship artwork on all 5 sides of the item. When walking around the golf course, tourney executives often stopped to ask patrons about the mint box and they overwhelmingly received positive feedback. Therefore, it was decided that the promotional team would become the preferred supplier of the tournament. Every year a new promotional gift would be handed out to the patrons of the Deutsche Bank Championship.

Product Number: #AB25

Description: Radioshack Utilizes Advertising Mint Box to Get More Customers in their Retail Locations

Industry: Retail

What it was purchased for: Radioshack is a multibillion-dollar electronic company with over 6,000 locations worldwide. Recently, the company has had a dip in sales due to the success of their other competitors and also because more customers are buying their electronics on the Internet. One of the things in their plan was to drive more business into their retail stores, the company wanted to utilize a promotional product to hand out near these locations. Radioshack contacted their preferred promotional product distributor who then teamed with Admints & Zagabor, an award-winning promotional product supplier.

How it was distributed: Together the promo team discussed their options of the Radioshack promo. After a week of back and forth, the group decided upon the advertising mint box (AB25). The box is recloseable, fully customizable on all 5 sides with a 4-color process print, and contains 20-25 peppermints. The team presented the item to Radioshack executives who loved the product. The boxes were to be distributed to shoppers outside of the retail stores to lure them into Radioshack.

Result or ROI: The mint box promotion was an incredible success. In the Radioshack locations where the mint box was distributed, these stores on average increased business by 15%. Radioshack was extremely happy with the mint box promotion and promised the promo team that they would be in touch for a product for their annual winter sale.

Product Number: #AB25

Description: Radio Station Gives Loyal Listeners Free Mint Box During Monthly Live Broadcast

Industry: Broadcast Media / Telecommunication

What it was purchased for: KYW AM 1060 is a longstanding, popular news station based in Philadelphia. Many Philadelphians rely on the station as their breaking news source for current traffic and weather updates. The station has been a staple in the area since 1965 and has more than 1.5 million listeners weekly. Every Wednesday the station conducts a live, hour-long news broadcast in Liberty Place in the heart of downtown Philadelphia. For the month of November, the news station thought it would be a great idea to give a free item to listeners who would attend the live broadcasts. The station executives got in touch with their local promotional product distributor to put a plan in place for the free giveaway. In turn, the distributor contacted Admints & Zagabor, a leading promotional product supplier.

How it was distributed: When the promotional product team began to discuss the item for KYW, they immediately determined that the item should be compact and inexpensive, due to the large crowds that frequent the live broadcasts. It was decided that the advertising mint box (AB25) would be the perfect give away item. The mint box contains 20-25 peppermints and is completely customizable on all 5 sides of the box. The item is recloseable, so it can be used after the live show and it would be an inexpensive option for the client. The team presented the item with the customized KYW artwork to the station’s executives and they were enamored with it.

Result or ROI: The recipients of the item absolutely loved the mint box and thought that it was extremely considerate of KYW to hand out such a gracious gift. The boxes were distributed throughout the month of November and the listeners just couldn’t get enough of the product. KYW was so happy with the work of the promotional team that they have already begun discussions on a 5,000-piece mint box order with a holiday theme for a December giveaway.

Product Number: #AB25

Description: Pharmaceutical Group Uses Customizable Mint Box to Promote New Service

Industry: Health Care / Pharmaceutical

What it was purchased for: Kinney Drugstore is a pharmacy chain that services upper state New York and Vermont area. The company has been a community institution since the first Kinney store was constructed in Albany in 1903. Even though this is a company with values rooted in tradition and making sure the customer comes first, the marketing department realized that they would have to utilize 21st century advertising practices to help keep the company a step ahead of national franchise competitors. So, the executives of the company's marketing department began consulting with a promotional products distributor. The distributor began dialogue with Kinney to decide what type of promotional product that they could best utilize. Kinney wanted to promote a new service being offered at their stores, a drive-thru pharmacy window. The distributor then contacted Admints & Zagabor, a leading promotional product supplier, to take the next step in the process of selecting the best product for the drugstore.

How it was distributed: After some discussion, the promotional product team decided to use the advertising mint box (AB25). The box is reclosebale, recyclable, and fully customizable on all 5 sides. It contains 20-25 peppermints and is printed with a 4-color process on all sides. The box was to promote the new drive-thru service available at some Kinney locations in the area.

Result or ROI: Kinney thought that the item was both thoughtful and useful; further endearing the store to the community. The mint box was given to all customers that used the company's new drive-thru pharmacy service. The product was distributed in all 10 location within the upper New York state and Vermont that had offered the new drive-the pharmacy service. The mint box helped Kinney integrate their new service quicker then the company expected. Also, more customers utilized the drive-thru than expected. This led to increased sales and productivity within the 10 locations. Kinney's marketing department recently contacted both the promotional product distributor and supplier about using another item for their other area locations.

Product Number: #AB25

Description: Publisher Promotes New Book with Recyclable Mint Box

Industry: Advertising / Marketing / Publishing

What it was purchased for: Dutton Publishing had been promoting and advertising books since being established in the mid-19th century. The company has struggled in recent years to come up with new and innovative ideas in promotion of their newest books. After continued debate within the publishing company, the decision was made to use a promotional product. The marketing department of Dutton got in touch with a promotional products distributor who in turn teamed up with noted promo product supplier, Admints & Zagabor. Together the team began discussions on how they could best promote Dutton's newest novel, "Dracula: The Un-dead."

How it was distributed: The promotional product team went through the complete list of Admints' products. After some dialogue back and forth, the group finally determined that the advertising mint box (AB25) would be the perfect item to promote the book. The mint box contains 20-25 peppermints and allows for 4-color process printing on all 5 sides of the product. Also, the box is green in that it is recyclable, printed on sustainable forestry initiative (SFI) approved paper and printed with soy-based inks. The promo team thought that this would be a great selling point to the client because their novels are now printed in the same manner. For the design, the team used the book cover for one side of the mint box and used the art on the back of the book for the opposite side of the box; thus, the mint box was customized to look exactly like the novel. The team was extremely happy with the finished product and they presented the product to Dutton.

Result or ROI: The publishing company loved the product and felt that the artwork looked wonderful on item. They were also ecstatic that the product was green and printed on SFI approved paper. Dutton's plan for distribution of the item was to give them away free at nationally known and local bookstores a week before the launch of the item. Customers were handed the box as they entered the bookstores. As a result of this promotion, "Dracula: The Un-dead" opened with much better numbers than initially expected. Dutton was so pleased with the promotional product team that they already plan to use promotional products again for upcoming book releases.

Product Number: #AB25

Description: Advertising Mint Box Helps Ailing Casino Get on a Hot Streak

Industry: Hospitality / Tourism

What it was purchased for: Fitzgerald's Hotel and Casino has been a Las Vegas staple for years. In recent times, Fitzgerald's has watched other immense, more elaborate casinos establish themselves as their main competitors on the Las Vegas strip. With the proliferation of hotels in the area, the Fitz hotel and casino wanted to utilize a promotion that made them stand out, while at the same time driving more business toward themselves and away from their rival establishments. The hotel's goal for this promotion was to offer an item that contained an incentive for the customer to stay in the casino. Their initial thought was to offer a standard coupon, but in speaking with the casino's preferred promotional product distributor, it was decided to use a coupon with a unique promotional product. The distributor contacted promo product supplier Admints & Zagabor and the team started brainstorming immediately.

How it was distributed: Recently, Admints had worked with a number of different casinos, but they wanted to do something special for Fitzgerald's. Along with the distributor they decided upon the advertising mint box to help the casino. The product contains 20-25 peppermints and is fully customizable on all of its 5 sides. The artwork on the box would have the exterior of the hotel on the front of the box, while the back of the box would be the coupon. The team decided that they would print multiple versions of the box to reflect the varying amounts won by casino customers. The amount would be revealed by a scratch off placed on the backside of the box.

Result or ROI: They presented the project to Fitzgerald's and they loved the promotion. They distributed the mint box in a number of locations throughout the area. The boxes were put in displays for customers to freely take and also waitresses on the casino floor would give customers mint boxes after they purchased a drink. Once the patron would pick up a mint box they immediately began scratching off the coupon side of the box. More than 50% of the boxes that were distributed during the month-long promotion were redeemed immediately. Once word hit the street about the unique promotion at The Fitz, their business increased. After the promotion, the casino floor had increased business by nearly 31% over the previous month. The casino is now doing better business than ever and they use their promotional product team nearly every other month for new items to promote the establishment.

Product Number: #AB25

Description: Customized Mint Box Reenergizes Business at Popular Times Square Hotel

Industry: Hospitality / Tourism

What it was purchased for: In the heart of Times Square is the Westin New York; one of the crown jewels in the hotel franchise's collection. The prestigious hotel has won numerous awards and is consistently on the cutting edge of trends in the hotel industry. Business at this location has always been steady, but the Westin New York wanted to benefit from using a promotional product. With this product the hotel wanted to thank customers for choosing Westin and also offer a coupon. In the end, the Westin's national product distributor contacted supplier, Admints & Zagabor.

How it was distributed: Admints has worked with a number of hotels across the country and completely understood the needs of the Westin New York. After working extensively through different product options with the distributor, it was decided to use the advertising mint box (AB25). The box contains 20-25 peppermints and is fully customizable on all 5 sides of the product. The box is printed using a 4-color process and is reclosable after being opened. The front of the box would have a full color photo of the exterior of the Westin New York, while the opposite side would have a coupon for Bar 10, which is the hotel's signature spot for drinks and light fare. The boxes were to be distributed at the counter when guests would check-in.

Result or ROI: The results far exceeded anything that the Westin could have wished. With their 800 plus guest rooms, this was a large order and a potential disaster if not done correctly, but the marketing team of the Westin and the promotional team picked a promo product that struck a nerve with the hotel's visitors. More than 25% of the September guests redeemed the coupon for a "buy one, get one appetizer free" discount at Bar 10. The promotion was a success because it accomplished everything that the Westin New York had hoped it would. This was just the beginning of the relationship between the hotel giant and the promotional team.

Product Number: #AB25

Description: University Uses Advertising Mint Box Promotion to Welcome Freshman Class

Industry: Education

What it was purchased for: The marketing group at Northeastern University in downtown Boston has been putting together packages for freshmen orientation weekend for over ten years, but this time they wanted to do something different. In the past, the new students have received pens, key chains, and travel-sized toiletries, such as deodorant and toothpaste; the marketing team felt that while all these products are beneficial that going a different route would be welcome. After some discussion, it was decided that mints would be a great option, though they did not want the item to look cheap. The university's promo product distributor called award-winning gourmet food gift supplier Admints & Zagabor to find a solution.

How it was distributed: Admints wanted more information on the activities during freshmen orientation and the particular products used in the past, so that they could select the best product for the event. There are 3,600 incoming freshmen at the private university and the orientation lasts the weekend with events ending at dusk. The item needed to be compact and useful for college freshmen. In the end, the promo product team decided on the advertising mint box (AB25). The mint box contains 20-25 peppermints and is fully customizable on all 5 sides, leading to an abundance of advertising space that the school can talk about campus activities. It is also an eco-friendly item as it is recyclable and biodegradable. The box, along with other products, were given to the students in a goodie bag as they entered the campus auditorium on Saturday for the salutation address.

Result or ROI: The freshmen class absolutely loved the product. Many university officials commented that the mint box was clearly the biggest hit of the freshmen goodie bag that the students received. Northeastern was ecstatic with the promotional team and especially felt that the art department did a great job with the design of the box. University officials have expressed that next year they plan to have the goodie bag contain multiple mint box designs.

Product Number: #AB25

Description: Community Bank Branch Cashes in on Advertising Mint Box Promotion

Industry: Financial Services / Banking

What it was purchased for: The Bank of Newport is a small bank branch that serves the southeastern area of New England. They were established in 1819 and have only 12 bank locations, mostly in Rhode Island. Their challenge over the past years has been to secure more local customers to their community bank by recruiting them away from the large bank branches that have permeated the area. The Bank of Newport wanted an economical promotional gift because they do not have the vast budget of their competitors. They also wanted the product to be useful and endearing to the residents of the area, demonstrating to them that they actually care about the community. The bank has always prided itself on their community efforts and help sponsor numerous events throughout the year. The gift was to be given away at the Newport Bank booth at several of these community festivals during the spring/summer months. Newport contacted their promotional product distributor who then made a call to Admints & Zagabor to find a product that fit the needs of the bank.

How it was distributed: The promotional product team decided that Newport needed a product with resale value and that the product had to prove to the patrons of these neighborhood events that Newport cared about them, unlike the other larger banks in the area. Eventually, the team presented Newport with the advertising mint box (AB25). The mint box contains 20-25 peppermints, is recloseable, and is fully customizable on all 5 sides of the box. The mint box offers more advertising space than most products and is printed with 4-color process printed. A box of mints like this is often purchased in the store for over $1.

Result or ROI: The mint box promotion helped to further establish the Bank of Newport as the preeminent bank for the people of southeastern New England. It was distributed at the Newport booths at several sponsored events through the spring and summer. The advertising box was useful and compact enough to be placed in purses and pockets. This way the potential customer would remember the company name and logo days after the event. After the promotion, the Bank of Newport received many compliments on the product and requests for more by the community. More importantly, the bank saw a 10% increase of new customers in the fall. Newport was so content with the product that they continue to use the promo product team for future promotions.

Product Number: #AB25

Description: Jim Beam Uses Advertising Mint Box Promotes Safe Driving for the Holidays

Industry: Food & Beverage

What it was purchased for: The Jim Beam Company has been distilling their unique brand of Kentucky Bourbon Rye Whiskey since the 18th century. Throughout that time the company has utilized every type of advertising product to help promote the brand, or so they thought. The advertising executives of the Beam Company contacted their promotional product distributor and gave them an objective; to find a unique and effective promotional item for a Christmas give away. The distributor then teamed with Admints & Zagabor, a promotional product supplier, to find an item to fit the needs of the client.

How it was distributed: After some debate and discussion, the promo product team had determined that the advertising mint box would ultimately be the best product. The mint box contains 20-25 peppermints and has 5 sides that are fully customizable using 4-color process printing. When the team approached the client with the item they were initially very pleased and wanted to use one side to have happy holiday wishes and to use the other side of the box to promote designating driving during the season. Jim Beam Company ordered mint boxes and distributed them to nearly 300 liquor stores throughout the Northeast and the Midwest.

Result or ROI: The boxes were an unbelievable hit. They were given to customers that purchased a Jim Beam product anytime during the month of December. The advertising mint box not only promoted the product, but more importantly warned customers of the inherent dangers of drunk driving. The Beam Company was so pleased with the team and the product that they plan on designing another mint box for an upcoming sponsored concert series.

Product Number: #AB25

Description: Advertising Mint Box Has Customers all Abuzz at Dunkin' Donuts

Industry: Food & Beverage

What it was purchased for: Dunkin' Donuts often utilizes promotional products to advertise new items or services. Recently, marketing executives at the company wanted a different type of item, one unique to their customers. The company contacted their promotional product distributor and alerted them to the project. What Dunkin' wanted was to reward loyal customers with a promotional item that would include an incentive for them to continue coming to the store. The promotion was to start on a small-scale and if deemed successful would branch out to more locations. The distributor then teamed with promo product supplier, Admints and Zagabor, to find a resolution.

How it was distributed: Admints and the distributor mulled over numerous items in their product line and found what they were searching for. The advertising mint box is an incredibly unique item that is only available through Admints. It is a recyclable box that contains 20-25 mints. The greatest feature of the box the sheer amount of advertising space available; it is completely customizable on all 5 sides of the item and is printed with 4- color process printing. The promotional team designed a box and submitted it to the executives of Dunkin' Donuts. The client loved the mint box and implemented the promotion immediately in over 100 handpicked locations throughout the Southeast.

Result or ROI: The mint box promotion far surpassed the expectations of Dunkin' Donuts. The box was distributed to the first 50 customers who purchased a combo meal. The customers who received the box could bring it back during that week and receive ½ off their next combo meal purchase. The promotion was such a success that in the locations where the promotion was held, the weekly amount of combo meals purchased increased 25% from the week prior. The company was extremely happy with the results and plan on expanding the promotion to nearly 200 locations in the near future.

Product Number: #AB25

Description: Restaurant Franchise Uses Recyclable Mint Box to Step Up Their Effort to "Go Green"

Industry: Food & Beverage

What it was purchased for: Everyone knows Applebee's Bar & Grill. Since their humble start decades ago in Atlanta, they have grown into a hugely successful restaurant franchise with over 1600 locations in 49 states. Applebees bill themselves as the "neighborhood bar and grill", but recently in certain areas, the restaurant has struggled to live up to their tagline. Other established franchises have taken business away from Applebees, claiming to be more community friendly. Applebees wanted to use a promotional product for these struggling locations to show their customers that they indeed care and are still proud to be a part of the community. Applebees contacted a promotional products distributor and the process to find the right promotional product began.

How it was distributed: In the past, the distributor had worked with supplier Admints & Zagabor and felt that they would once again do a fantastic job. The promotional product team then picked the brains of Applebee's marketing group and they decided to tie the promotion in with the company's latest national advertising campaign; "Go Green." which is a promotion that is showcasing new salad dishes at Applebees. The team of decided upon the advertising mint box. The box is recyclable and printed with soy-based ink. It contains 20-25 peppermints and is fully customizable allowing for advertising on all 5 sides of the box. Applebees then decided that they would use the box in their most troubled locations. The hostess would give the item to patrons as they left the restaurant; the gift being a clear indication that Applebees did indeed care about their customers and an incentive for those customers to come back to that neighborhood location.

Result or ROI: The promotion was an incredible success. The locations in question unequivocally had an upturn in business and in most instances, the promotion helped to reassert the restaurant as the go-to neighborhood hotspot. The mint box promotion was scheduled for six months, but due to its continued success it was extended for a full year, spreading to other distressed locations due to it's success. The partnership between the parties continues and Applebees is currently working with the promo team on a new promotional product.

Product Number: #AB25

Description: City Restaurant uses Advertising Mint Box to Increase Traffic For Happy Hour and Dinner Specials on Three Week Days

Industry: Food & Beverage

What it was purchased for: The restaurant has determined that they are extremely profitable when their happy hour specials from 5-8PM are crowded. They determined that although they give drink discounts or free drinks for the first drink they are still profitable even with the discounts since people drink an average of 2.6 drinks. In addition, they see an increase in dinner traffic of 18-30% on the days when they have a busy happy hour. This means many people come for drinks and stay for dinner. The challenge to the restaurant is to use a promotional product combined with their ad campaign to increase the traffic of their happy hour. They determined that their target market the professional worker that works in the building above and the surrounding seven block radius to their restaurant. The marketing director wanted a promotional product that would represent the restaurant/bar industry but did not want to give out matches.

How it was distributed: The promotional products distributor called Admints & Zagabor and together they chose the Advertising Mint Box. This product is a re-closable box with 20-25 Peppermints and printed in 4-color printing around the entire box. Because of the printing flexibility they designed multiple coupons on the back of the mint box to appeal to different markets. The three coupons designed were: 1) a free appetizer 2) one free margarita 3) $2 off premium vodka and imported beer. The restaurant manager was able to get some promotional dollars from the liqueur companies they were promoting and ordered 25,000 Advertising Mint Boxes with each design for a total of 75,000 Advertising Mint Boxes. They distributed them in plastic display canisters with a team of college students going around to all the local companies to distribute them. Then the little travelling billboards went to work! Result WOW! The amount of coupons redeemed from the Advertising Mint Box was 5x the amount from the print advertising coupons. They are designing new specials and plan on running this promotion once every three months with new artwork. Additionally, they were such a hit that the restaurant ordered another 25,000 with a new design to give out to their customers with the dinner check as a thank you and drive traffic to their new location.

Result or ROI: WOW! The amount of coupons redeemed from the Advertising Mint Box was 5x the amount from the print advertising coupons. They are designing new specials and plan on running this promotion once every three months with new artwork. Additionally, they were such a hit that the restaurant ordered another 25,000 with a new design to give out to their customers with the dinner check as a thank you and drive traffic to their new location.